As someone who supports other green business women, I am constantly reminded of the fact that slapping a "green" label on your service and saying that you're sustainable does not mean that somehow the company is somehow better.
In fact, it may be a terrible company, with poor service, a faulty product, an inefficient provider, or ill-defined deliverables — and still be green.
Just because it's marked as green doesn't mean it's good.
By definition, a successful business makes a profit and provides value to its stakeholders – clients, customers, employees, owners, and investors.
By the green definition, we also incorporate the triple bottom line into the evaluation of the company:
Is the business doing well for the people, profits, and the planet?
If so, how do we define this?
Typically items like conserving energy, reducing solid waste, reusing materials, recycling & composting, choosing natural and organic source materials, and demonstrating efficiency are metrics.
Every year one million new businesses are started up in the United States, hopefully by someone like you.
Just because your business is green does not mean it will be successful. However, with the right guidance, support, materials, customer base, strategic planning, and long-term outlook, your business can go green and can retain itself past the 1-year, 2-year, 5-year, 10-year, and 25-year mark.
Find information, resources, and support for green business women at http://www.greenbusinesswomen.com
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Thirty Steps to Starting up Your Green Business, an easy-to-follow guide with 110 pages of details to launching and growing your green business.
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Monica S. Flores of is committed to educating, empowering, and connecting women in business. Her company offer full-service website design and development to green organizations, progressive companies, and women entrepreneurs.
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