(Video) Eco-friendly Sunglasses on Kickstarter

It's a beautiful day, the sun is shining and you are in need of some hot new shades! Search no more because we just came across these very California, Eco-friendly & ultra chic sunglasses. *LIKE*

btl sunglasses use the finest lenses and hinges, frames are made out of 100% recycled materials, and are manufactured and assembled in Los Angeles, CA. They are also a young startup that's currently on Kickstarter. Why is that awesome? That means we get our shades at introductory prices while helping a young and local business grow!

Check out their Kickstarter video:


More info about the product: 

The Frames

We designed these frames from the ground up inspired by the classic wayfarer style. From far way they have that classic look but up close they are unmistakably btl's because of our unique surface design.Yes, our frames are made out of recycled materials. One of the really amazing aspects of manufacturing using repurposed materials is that each production run will be a limited edition because we are restricted by the amount of each specific material that is available. This makes btl frames unique from batch to batch. For our first production run we have access to a really great clear material which will allow us to provide several color options to our kickstarter backers

The Lenses and Hinges

Our frames are accompanied by Carl Zeiss lenses (polarized lenses are available, see reward options) which will provide great optical quality in this product. The hinges are a 5 barrel design which not only has a great look but will provide great durability to the frame construction.


Not only are btl frames designed in Los Angeles but we manufacture and assemble in Southern California as well. This is a very important aspect of our brand and we are very proud to offer American made products.Our "eco. friendly. eyewear." goes beyond the frames themselves… each pair of btl's will ship with a pouch handmade from repurposed clothing and in an ECO Green shipping box made from 100% recycled/recyclable content. 

Why we need your support

We have arrangements with all of our vendors and now funding the new frame injection molding tooling is the only project element holding us back from scaling up our production. That's where you come in! With your help we can purchase the new tooling and immediately begin production. In return you will of course get a great new pair of sunglasses! 

Support btl Optical @ Kickstarter

About btl Optical

Co-founders Josh and Sean are both design engineers with a passion for designing great and meaningful products. Their products are designed and manufactured in Los Angeles, CA.  

To get in touch and find out more about btl, you can visit them at btloptical.com or send a message info@btloptical.com


Related posts:

Wellness with @IvyJoeva: Birthing a New Birth World (Video)
Hold On To Summer @ Crowne Plaza Hanalei San Diego

Comments are closed