Titty Bingo


What is it? It's my new term for advertising.

This last March I attended my first SXSW, of course with The Crystal Method. We came out of the main registration building out onto one of the streets. Basically they shut down the entire downtown area to have this week long music festival. So we were just heading from "here to there". On the ground were some flyers. They were for a band called Titty Bingo. " What a name" I thought. I still have not listened to their music. Their name inspired a whole thought process. Maybe not the name itself -maybe it's just catchy –I was not able to escape my thought process because of this name I created an association with –it stayed on the top of my mind. Maybe it's because you can think of it like the advertisers saying "BINGO!" when they create something for us that the advertisers know is titillating.

SXSW Titty Bingo is the onslaught of ridiculous advertising we are burdened and yet only slightly consciously aware of every day. Titty Bingo is billboards, names on buildings, and every little gimmick we encounter in our daily lives to get us to want and buy something we most likely don't need. Titty Bingo must constantly seek new ways to get our attention. We see Titty Bingo everywhere, on the side of buses, at bus stops, inside of trolleys, plastered on street lights and anything else permanent on street corners, inside of bathroom stalls, at gas station stalls, on web pages, in our electronic and snail mail, and now once advertisers feel all those areas have been exhausted, saturated, and now are being ignored, perhaps we will have. a wallpaper of flyer advertising on the ground as "the next step". It seems we cannot escape the Titty Bingo.


Watching a piece from 60 minutes last night, I felt a little hopeful. I felt like "hey, the mainstream media is really helping us greenies out". Basically the piece had to do with the terrible fires we have been suffering here in the west over the the last decade with testimonials from veteran firefighters saying (basically) "hey people, this is not normal, it's different now, the temperature has increased only by 1 degree and it's taking a toll on the ecosystems -face it, climate change is real". Although I felt there was some mainstream acknowledgement in the show, low and behold I was sent to a commercial break. I got a dose of what they were trying to pass off as Titty Bingo, which probably works on many people still. It was some archaic old school company telling the people watching the show basically to buy some regular non-eco-friendly detergent because as they commercial was saying "it works so well over this competitor brand (never mind the environment or the fact that we could be pushing our green brand, we'll still push this product on you anyway". Think of all the brands that go out of their way to deceive us. Just because we like the commercial does not make it a good idea for us to buy the product, put it either IN or even ON our body. And as I always say … if it's not good for you, it's probably not good for the environment. How could it be? The environment is a larger extension of ourselves.

There are times I honestly feel like advertising is straight up evil. I suppose if I believed in a figure called "The Devil" I might feel inclined every once in awhile to exclaim "Advertising IS THE DEVIL!" … but I don't believe in this visual representation some consider reality of a hoofed character in our cultural proganda. I realize that advertising and the advertisers are not trying to be evil, it's just that advertising seems to include a certain level of madness ….. it's more like advertising and all it's participants (including the consumer) are "off track". So collectively WE are off track. Look it up, "sin" from Greek origin literally means "to miss the mark". If we continue to miss the mark, continue to allow the growth of Titty Bingo it will continue to absorb into our minds it will continue to influence our consumption patterns. No one is evil by buying old school products but we are definitely missing the mark and may condemn us to a climate change hell.

I'm not sure if we can stop advertising. I'm not sure I would want to. I just think collectively we should raise the bar on advertising ethics which includes the visual placement in every dimension of our human existence, and also the ethics concerning conflicting messages being sent by advertisers. We should not have to endure an onslaught of lies because it funds our events, and our media. Regardless of our conscious level of awareness, these ideas that are always in our face do effect us on sub-conscious level.

It wouldn't matter if all of Titty Bingo suddenly became "good" eco-companies, non-profits, etc. We should have the right to a free mind.

 Ken Jordan Ken has been wearing a shirt that shows people being cut from the puppet strings of big companies -it's a good visual for what I am talking about. We will make better choices with clearer mind. There will be less waste with less posters, and flyers created in this world. Maybe it should all move online.


Maybe it would make entrepreneurs start businesses that don't manufacture products that need to be advertised with Titty Bingo. Or, why can't we have a world where WE find the company, where we are not pestered into thinking we need something but if perchance we feel we do, WE seek it out? I don't want to frighten the advertisers and marketers but challenge them to be more creative, more respectful, and more evolved.

So what can we do in this seemingly ominipresent Titty Bingo world we live in today?

  1.  Meditate -take some time away from the onslaught of advertising stimuli in your daily life. Then try to look at the world and see what we are being mentally fed each day.
  2. Try to ignore it -most of us tune it out to a certain extent anyway, we have to, but if a product is not in alignment with your vision of a sustainable future, don't succumb to it. The titillation will pass with a few moments time ;)
  3. Go through GreenDimes or something similar to get the junk mail to stop coming to your residence.
  4. Participate in groups to keep public visual Titty Bingo at bay.
  5. If you're on Twitter, let's start a conversation by starting a string with "#TittyBingo"


You can follow us on Twitter: @CrystalMethod or @GreenGeisha ;)  
Learn more about Janine at Green Wave Enterprises 
 

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