Thirty Steps to Setting up your Green Business, part 7

Here are some long-term ideas on how to build and manage your green business.

Read the full series:
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7

Step 28) Automate your systems and processes.
By automate, I mean find a way to do something so that it becomes routine, and perhaps can be done without anyone's involvement.

Your task is to find a product and/or service and to "widgetize" it so it runs without your involvement.

For example, if you have an item that is an e-delivery type of product, such as an e-book or a product software, make it so that someone can pay for it and download that item without some individual's involvement — just through an automated message.

balloonWe are talking about ways to organize and systematize your business so that your company runs without relying on one specific person. This is a difficult concept for someone in management or a business founder, so it bears repeating: Find a way to automate your systems and processes: better yet, work yourself out of the equation.

  • This may mean converting to a service like e-junkie.com to store and release your digital properties.

  • This may mean converting your brochure website to a Drupal site with Ubercart to manage members-only content.

  • This may mean creating a page that processes payments and sends a payment received notification back to "release" a members-only product.

  • This may mean converting from a paper form that gets faxed to a downloadable PDF, or better yet, a web-based form that goes directly to your customer management tool.

  • This may mean converting your mailing list to a version that offers an unsubscribe button or a "manage my subscriptions" page, instead of having all e-mail queries go through an administrator staff person.

  • This may mean offering a pay-by-phone option to process accounts.

  • This may mean offering a "drip" system for a customer to sign up and add themselves to your database as a "new customer".

  • This may mean finding a virtual assistant to handle all incoming schedule requests or ongoing research projects.

  • This may mean applying for a patent and having a manufacturer and distributor take over in exchange for a royalty fee.

Whatever the option, constantly find places in your business process where there is a bottleneck or a stopping point, or where the whole "flow" comes to a halt because of actions that need to be taken by one person.

That stopping point is a prime opportunity to reduce employee time and convert that pressure point to an automated system, which will save you money and make your business more

Step 29) Continue to refine your business model.
There is always room for improvement. A company that is 100 years old still finds ways to innovate and create. Your business can refine, redefine, and re-engineer, too.

Step 30) Keep a focus on your customers.
Your customers will tell you what they need. Listen to them and you'll find many opportunities to improve your service, create new ways to help, and engage with your community.

When a customer (or potential customer) speaks about a typical problem they have, think of solutions — perhaps your idea for one person will turn into a new product or service for your company.

Your customer service will make the difference for your business growth, so offer exit surveys, customer suggestion boxes, anonymous tips, or anything to help you understand how to make the customer experience better.

We all grow together, and I am interested in your own insights. List your green business for free in the national directory at http://www.greenbusinesswomen.com. Or follow me on Twitter at @monicadear for more information.
 
Monica S. Flores of 10kWebdesign is committed to educating, empowering, and connecting women in business — she believes in the triple bottom line of people, planet, and profits. She is available for consulting on web development, green business practices, and women in business.
 

 

Thirty Steps to Starting up your Green BusinessPurchase the book: Thirty Steps to Starting up Your Green Business, 110 pages.

 

Trade paperback: http://amzn.to/30greensteps $12.99

 

E-version: http://www.tinyurl.com/30greensteps $10.99

 

Conscious choices for successful women.

 

Use the thirty tips in this book to guide you through your work of building a thriving, sustainable, eco-friendly, 21st-century company.

 

Each chapter is focused on helping you plan, launch, and grow your green business.

 

Use these tips to help you get organized, focus on the basics, build your infrastructure, increase your customer base, interact online, review your data, refine your process, and maintain your course.

 

Find additional information on green metrics, sustainable practices, long-term sustainability, and a resource list.

  
 

Related posts:

[Photos] Lake Elizabeth, a hidden escape from the hustle and bustle
(Video) Make Your Own Apron via @Stitchless_TV
Simple Yoga Poses That Feel OH, SO GOOD

29 Comments

  • This info is worth everyone’s attention. How can I find out more?

  • I was able to find good advice from your blog
    posts.

  • You are a very smart person!

  • I’m amazed, I must say. Seldom do I encounter a blog that’s
    equally educative and amusing, and let me tell you, you have hit the nail on the head.
    The problem is an issue that not enough men and women are speaking intelligently about.
    Now i’m very happy I came across this during my hunt for something concerning this.

  • I really like looking through a post that will make
    men and women think. Also, many thanks for permitting me to comment!

  • Hi! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for
    my comment form? I’m using the same blog platform as yours and I’m having trouble
    finding one? Thanks a lot!

  • After exploring a number of the articles on your website, I honestly
    appreciate your technique of blogging. I saved as a favorite it to my bookmark website list
    and will be checking back soon. Please check out my
    website too and let me know your opinion.

  • It’s really a nice and helpful piece of information. I’m satisfied that you just shared this helpful info with us.
    Please stay us informed like this. Thanks for sharing.

  • fantastic submit, very informative. I wonder why the opposite experts of this sector don’t realize
    this. You must continue your writing. I’m sure, you’ve a
    huge readers’ base already!

  • A person essentially assist to make severely posts I might state.
    This is the very first time I frequented your web page and thus far?
    I surprised with the research you made to create this actual submit extraordinary.
    Great activity!

  • Hello there! This is kind of off topic but I need some guidance from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal
    but I can figure things out pretty fast.
    I’m thinking about setting up my own but I’m not
    sure where to start. Do you have any points or suggestions?
    Cheers

  • It’s going to be end of mine day, but before ending I am reading this enormous piece of writing to increase my knowledge.

  • Hey I know this is off topic but I was wondering if you knew of any widgets I could
    add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping
    maybe you would have some experience with something like this.

    Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to your new updates.

  • Please let me know if you’re looking for a article author for your blog.
    You have some really great articles and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some
    content for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Many thanks!

  • Hi there everyone, it’s my first pay a quick visit at this web page, and article is in fact fruitful for me, keep up posting these posts.

  • It’s amazing to go to see this site and reading the views
    of all friends regarding this post, while I am also eager of getting familiarity.

  • Just desire to say your article is as amazing.
    The clarity for your post is simply great and i could think you’re
    a professional on this subject. Well with your permission let me to
    clutch your feed to keep up to date with imminent post. Thank you a
    million and please keep up the enjoyable work.

  • I am sure this paragraph has touched all the internet viewers, its really really pleasant paragraph on building up new web site.

  • Terrific article! This is the type of info that are supposed to
    be shared across the web. Shame on the seek engines for now not positioning this post upper!
    Come on over and visit my web site . Thank you =)

  • I want to to thank you for this very good read!! I absolutely
    loved every bit of it. I have got you book-marked to check out new stuff you post…

  • What i do not understood is if truth be told how you’re no longer actually much more well-preferred
    than you may be now. You’re so intelligent. You already know thus considerably
    relating to this topic, made me in my view consider
    it from numerous varied angles. Its like men and women are not interested unless
    it is something to accomplish with Lady gaga!
    Your own stuffs nice. All the time maintain it up!

  • What’s up mates, fastidious piece of writing and good urging commented here, I am
    really enjoying by these.

  • Hi, I do believe this is an excellent site. I stumbledupon it
    ;) I may revisit yet again since i have saved as a favorite it.
    Money and freedom is the best way to change,
    may you be rich and continue to guide other people.

  • Heya just wanted to give you a quick heads up and let you know a few of the
    images aren’t loading properly. I’m not sure
    why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.

  • I truly love your website.. Great colors & theme. Did you
    develop this site yourself? Please reply back as I’m looking to create my own blog
    and want to learn where you got this from or exactly what the theme is named.

    Many thanks!

  • Howdy outstanding website! Does running a blog similar to this take a large amount of work?
    I have virtually no knowledge of coding however I was hoping to start my own blog soon. Anyhow, should you have
    any suggestions or techniques for new blog owners please share.
    I know this is off subject however I simply wanted to ask.
    Appreciate it!

  • No matter if some one searches for his necessary thing, thus he/she wishes to be available that in detail, so that thing is maintained over here.|

  • Link exchange is nothing else but it is just placing the other person’s weblog link on your page at suitable place and other person will also do same in support of you.|

Girl Webcams Boy Cams CadabraPress Theme