The Emeryville Food Court is one of my favorite — it has literally, anything you can imagine, from crepes, to Middle Eastern food, to Southern home cooking. It is a true "marketplace effect" where people come and have an option to choose from many variables. A marketplace is always more interesting than one location with one choice. With consumer choice, there is shopping involved — people browsing, visiting, sampling, and reviewing.
What are you doing to increase your green marketplace effect?
You can band with other green professionals to create a "package" deal of items; for example a green wedding package with a photographer, baker, dress designer, and florist. You can offer references to green businesses in your field. For example, as a web designer, we can offer referrals to green printers, green designers, and providers of sustainable custom-logo products.
The "marketplace" effect is beneficial for everyone involved – a consumer has access to many more companies than just your one business, and representatives from each of the companiesl can work together to find clients and provide a more unique and customized experience. You'll see this effect at your local BNI.com or Green Chamber of Commerce, or at pop-up events like farmers markets and underground sustainable choice restaurants.
Here is your challenge for your business development this year:
How can you increase your "marketplace" effect by offering your goods and services in conjunction with someone else's, or in a consortium of providers?
I encourage you to consider my new endeavor as part of your outreach. The Greater Equator (formerly Cosustainable) is the premier eco-friendly online marketplace of sustainable, organic, handmade, recycled products. Contact me if you'd like to become a beta tester seller through this marketplace.
Monica S. Flores, web developer at , believes in the triple bottom line of people, planet, and profits. She creates effective, engaging websites for women-owned companies, green businesses, and progressive organizations: her focus is on organic, holistic, fair trade, and sustainable work, and she's committed to Drupal development. Follow her on Twitter as @monicadear.
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