The Marketplace Effect – Networking with People in Similar Industries

The Emeryville Food Court is one of my favorite — it has literally, anything you can imagine, from crepes, to Middle Eastern food, to Southern home cooking. It is a true "marketplace effect" where people come and have an option to choose from many variables. A marketplace is always more interesting than one location with one choice. With consumer choice, there is shopping involved — people browsing, visiting, sampling, and reviewing.


What are you doing to increase your green marketplace effect?


You can band with other green professionals to create a "package" deal of items; for example a green wedding package with a photographer, baker, dress designer, and florist. You can offer references to green businesses in your field. For example, as a web designer, we can offer referrals to green printers, green designers, and providers of sustainable custom-logo products. 


The "marketplace" effect is beneficial for everyone involved – a consumer has access to many more companies than just your one business, and representatives from each of the companiesl can work together to find clients and provide a more unique and customized experience. You'll see this effect at your local or Green Chamber of Commerce, or at pop-up events like farmers markets and underground sustainable choice restaurants.


Here is your challenge for your business development this year:


How can you increase your "marketplace" effect by offering your goods and services in conjunction with someone else's, or in a consortium of providers?


I encourage you to consider my new endeavor as part of your outreach. The Greater Equator (formerly Cosustainable) is the premier eco-friendly online marketplace of sustainable, organic, handmade, recycled products. Contact me if you'd like to become a beta tester seller through this marketplace.

photo by 


Monica S. Flores, web developer at 10kWebdesign, believes in the triple bottom line of people, planet, and profits. She creates effective, engaging websites for women-owned companies, green businesses, and progressive organizations: her focus is on organic, holistic, fair trade, and sustainable work, and she's committed to Drupal development. Follow her on Twitter as @monicadear.

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