Understanding your Website Users’ Needs
2If you go somewhere new, it's nice to be aware of the highlights of that place. If you're learning about something, it helps to have an "About" piece of information. If you get lost, you need a roadmap. If
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The Marketplace Effect – Networking with People in Similar Industries
0The Emeryville Food Court is one of my favorite — it has literally, anything you can imagine, from crepes, to Middle Eastern food, to Southern home cooking. It is a true "marketplace effect" where people come and have an option
Increasing your Financial Know-how
0Finances and investing are a major part of participating in the world economies, yet as women we are still behind, in some cases getting paid 30% less then our male equivalents. If you are interested in increasing your savviness and
Knowing Enough to be Dangerous
0When you know "enough to be dangerous" in a particular field, you are dangerous. Consider, for example, one of my first jobs. I had some working knowledge of Excel, but not an extensive working knowledge. So using the
Making sure your E-newsletter Reaches your Customers
0With e-mail becoming an increasingly cost-effective and easy way to reach your customers, clients, and volunteers, it's also becoming more and more challenging to send out the message to the people who truly want to hear it and make sure
Feeling Supported by the Universe
0For many green businesswomen, we struggle with feeling supported in our business endeavors, and we may go through times when we're not 110% sure that our current company, campaign, product launch, or service offering is truly going to "make it."
Do Just One Green Thing a Day
0So many of times, those of us who are taking steps to live a more sustainable and green life feel overwhelmed by all the decisions to make, the behavior changes to implement, and the new information coming in from the
Disruptive Technologies – What’s Next?
1If you are coming up with a green business idea, or if you are growing your existing green business, your task as the founder and visionary is to identify where your target market can benefit from your idea, process, or
The Power of Belief
0All of us are limited by the power of our beliefs. If we believe in an infinite, vast world of opportunity, with many different options available to us, that reality will be ours. If we believe that
Becoming a B Corporation
1Green is becoming commonplace, and now with many corporations jumping on the bandwagon and co-opting the green meme, how is a consumer to decide who's truly green? How does a company demonstrate a true commitment? How does a business
How to Create Value for Others through your Business
0When you're starting out your green business, it's easy to lose track of the big picture, which is that you are responsible for the triple bottom line: people, planet, and profits. You are doing what you're doing, creating and
