SocialVibe raises awareness and donations for Stand Up To Cancer (SU2C).
We've all heard the saying, "It's serious as cancer." The expression is used in many ways. It's become cliché. But there's a reason why clichés are formed. Like the universal feeling of being stuck between a rock and a hard place, there's a deeper truth. In this case, it achieves cliché status because cancer presides over all things serious. It is the king and queen of seriousness. Cancer is deserving of this respect, and yet this tyranny calls for any and all action to overthrow it. To render cancer less serious and eventually not serious at all. That's essentially what Stand Up To Cancer (SU2C) is all about.
Stand Up To Cancer is an initiative aimed at rallying the public around the goal of ending cancer's reign as a leading cause of death. The initiative brings together an unprecedented collaboration that unites the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy. ABC, CBS and NBC will donate one hour of simultaneous commercial-free primetime for a nationally televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT). If you've not seen the PSA, it's nothing short of inspiring:
SocialVibe is supporting SU2C in a number of ways. It's one of the featured causes that users can choose to support by adding the brand-cause widget on their profile pages like MySpace and Facebook. These earn points for impressions which translate into cash donations. Anyone who has a profile page or blog can post the embed code, complete with a third-party sponsor like so:
We're also participating in the SocialVibe Blog Challenge, where $1 will be donated to SU2C for every person who signs up for SocialVibe through this link: SocialVibe.com/SU2C. When all is said and done, SocialVibe will list the blogs and their donation tally on its blog, The Vibe, together with a press release that will feature the top bloggers. So what are you waiting for? Click it and sign up!
This isn't first call to action for SU2C we've seen. As Howard Greenstein writes in his related post on Social Media Club, "I’m making a call to action for all my social media connected friends: please be a part of this effort, raise visibility and help find the cure. I ask that you suggest other things we can do as a community to increase awareness." Our answer: the SocialVibe Blog Challenge.
It's no coincidence that social media and social good share the same first name. Blogs serve a social good in and of themselves. Jeremiah Owyang dipped his toe into these waters when he rallied bloggers and social media devotees around earthquake relief in China, despite being well outside the scope of his web strategy blog. Even Perez Hilton writes frequent posts in support of worthwhile causes. It's just part of the blogger DNA, and we're psyched to be a part of it.
Lest we forget, you can also make a straight cash donation. That is still allowed. So don't forget to mark your calendars: September 5th at 8:00pm ET & PT on ABC, CBS, and NBC. Wow!