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Monica
Rodgers is the founder and CEO of Bits by
Monica Rodgers, Inc, a pioneer in the
children’s goods and parenting accessories
markets. Operating under the brand name
Little Bits (www.littlebits.com,)
Monica has created an award winning retail
chain, an innovative product line and a
highly trafficked website. She has spent
the majority of her career expanding her
expertise in the “Green” movement,
continually introducing her customers to
brands and products that are aligned with
green ideals in the consumer marketplace. A
recognized authority in the children’s
retail industry, Monica speaks at parenting
conferences and her product line has been
featured in the, New York Times, In Style
Magazine, Cookie Magazine, Child Magazine
and on The Today Show, among others. The
Little Bits product line set the tone for
stylish yet environmentally-conscious
parenting accessories garnering celebrity
customers such as Gwyneth Paltrow, Tiger
Woods, Kate Hudson, Jack Black, Liv Tyler,
and more.
Monica founded Bits by Monica
Rodgers Inc, in May of 2004 and has since
then launched her new media company: The
Little Bits Earth Savers Gang which
introduces a book series and online social
network for tweens (due to launch spring
2009.)Simultaneously she has launched her
blog
www.earthsavers.typepad.com
and You Tube Series with the goal of
educating parents and children on daily
steps that they can take to adopt green into
their lifestyle and communicate the urgency
of taking action through creative
illustrations, humor, and interviews with
fellow earth savers. Through her own
authentic and down to earth approach Monica
hopes to inspire parents and children to do
their little bit daily. |
