A Squared Entertainment (A2) and AOL (NYSE:
AOL) announced today the launch of a new multimedia property, “Gisele & the
on AOLKids. Created in collaboration with supermodel Gisele Bündchen, the series
focus on empowering young girls while rallying kids to help save the planet.
“Gisele & The Green
Team” provides a complete interactive experience including 26 short-form
and an interactive website with games and activities.
As a longtime children’s entertainment veteran, A2 Entertainment’s CEO Andy
remarks, “Gisele’s passion for the environment is inspiring and with ‘Gisele &
the Green Team’s’
interactive features and content, we hope to pass that enthusiasm on to a new
want to make a difference. “Gisele & the Green Team” will offer resources for
kids to have a
better to understand themselves and the world around them.”
“AOL provides access to some of the most intellectual and iconic people in the
“Gisele & the Green Team” follows a group of teenage girls who lead double lives
"There's a vital connection between empowering our youth and protecting our
A2 enlisted the United Nations Environment Programme (UNEP) to help create the
A designated goodwill ambassador for UNEP, Bündchen aims to share her knowledge
expertise to inspire children across the globe to make small changes that will
have a big impact.
Bündchen is internationally known for her humanitarian and environmental work
promotes protecting the Brazilian Atlantic Forest and Amazon Rainforest water
donating a percentage of profits from her line of sandals, Ipanema Gisele
Bündchen. Gisele and
her father launched Projeto Água Limpa (Clean Water Project) in her hometown of
The project aims at implementing sustainable environmental management and
promoting therecovery of riparian vegetation and the micro basins of the region.
Xing Xing, a digital animation studio in Beijing, China, co-produced the
animated webisodes with
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