First Lady to Present the “Let’s Move U.S. Healthier Schools Challenge Award” at
Cartoon Network’s First-Ever Sports Awards Show, Friday, Feb. 25, at 7 p.m.
|The First Lady of the United States, Mrs. Michelle Obama, will make a special
taped appearance at Cartoon Network’s upcoming Hall of Game Awards (HallofGame.com);
it was announced today by Stuart Snyder, President/COO for Turner’s Animation,
Young Adults & Kids Media Group. As national spokesperson and co-founder of the
Let’s Move! initiative, Mrs. Obama will appear onscreen to announce a set of
schools that have most successfully created healthier school environments
through the promotion of nutrition and physical activity through the USDA
HealthierUS School Challenge. The announcement comes this week as the First Lady
also celebrates the one-year anniversary of Let’s Move!
Hosted by skateboarding legend, Tony Hawk, Cartoon Network’s Hall of Game Awards
will air on Friday, Feb. 25, at 7 p.m. (ET/PT), and is the first-of-its kind
sports and entertainment awards show for kids, honoring favorite sports stars
and sports moments of the year.
“Along with honoring the nominees and winners of Cartoon Network's Hall of Game
Awards, Mrs. Obama is participating so that she can personally acknowledge some
other winners who definitely have game,” said Snyder. “She will announce a set
of winning schools that are playing a big role in reducing childhood obesity in
their community. This special recognition goes hand in hand with our Move It
Movement, created in partnership with the National Association for Sport and
Let’s Move! in Schools, empowering youth 6-14 to get more
active in order to experience healthier lifestyles. Speaking on behalf of
everyone at Cartoon Network and Turner Broadcasting, Mrs. Obama’s appearance
truly is an incredible honor and we are extremely grateful that she is
Rebuilding their parish (county) schools from the ground up following Hurricane
Katrina, the 25 Louisiana schools of St. Tammany Parish earned nearly half of
the HealthierUS School Challenge Awards for outstanding work in providing
healthy school meals and optimum exercise programs through ensuring regular
physical education classes. The schools were lauded by Let’s Move! for their
remarkable work in creating quality lifestyle programs for all students,
particularly commendable considering the unique obstacles they faced.
Created by the USDA and supported through the White House Task Force on
Childhood Obesity, The
HealthierUS School Challenge (HUSSC) is a voluntary
initiative established in 2004 to recognize those schools participating in the
National School Lunch Program that have created healthier school environments
through promotion of nutrition and physical activity. In February 2010, First
Lady Michelle Obama introduced Let’s Move, incorporating the
Challenge into her campaign to raise a healthier generation of kids. At that
time, monetary incentive awards became available for each HUSSC award level:
Bronze, Silver, Gold and Gold Award of Distinction. To date, 1047 awards have
been presented toward a goal of reaching 1250 schools by June 2011. Further
information about how schools can get involved with the Let’s Move! Campaign is
also available at CartoonNetwork.com.
About Cartoon Network Hall of Game Awards
Cartoon Network Hall of Game Awards is a high-energy, off-the-wall,
multi-platform experience that lets viewers vote and honor their favorite sports
stars and sports moments of the year. It is created and produced in association
with IMG Media, the production arm of global sports, entertainment and media
company, IMG. Veteran, award-winning television and special events producers,
Michael Dempsey and Steve Mayer serve as executive producers and The Sports
Illustrated Group’s SI KIDS franchise is the official media partner.
Cartoon Network recently announced several categories and nominees for the Hall
of Game Awards (HallofGame.com).
From the red carpet, to the never-before-seen stunts and surprises on stage,
Cartoon Network Hall of Game Awards show will feature icons from television,
film, music and sports, as kids experience an evening of humor and fun at the
most raucous and biggest sports awards show ever presented on television.