We headed out to Santa Monica yesterday to visit the new Essentia store and met with Jack Dell'Accio, the CEO & founder of Essentia. It was a fun visit to check out the SA-WEET Santa Monica location and to brush up on what Essentia is all about.
We learned that Jack started Essentia when he became aware of the toxins in everyday items; including our mattress. He saw a need in the industry that focused more on consumer health and NOT just profit margins.
Jack @ the Essentia Santa Monica location
"In looking for alternatives I realized there weren't any. I decided to research and developed something different, foam made from natural ingredients. I tried offering this foam to major mattress brands but most weren't interested because of the high cost. Those who did buy it only integrated an insignificant amount in order to promote the foam's natural qualities." Jack Dell'Accio, CEO & Founder of Essentia
Apple interviews Jack at the Essentia Santa Monica location
Follow Jack on twitter! @JackDellAccio