Kick-Off Celebration Slated for Earth Day as First California City to Reward Residents for Recycling
Forty years after the world’s very first Earth Day took place, residents in Los Angeles have a new incentive to go green. In February, Mayor Antonio R. Villaraigosa announced that the City of Los Angeles partnered with RecycleBank®, an incentive program that rewards households for blue bin recycling. Today 15,000 single family homes along select routes in the West Valley and North Central sections of the city are added reasons to celebrate. RecycleBank is a pilot program being offered at no cost to the city or the residents, and is designed to encourage additional Blue Bin recycling, which translates to increased recycling tonnages for the city and meaningful savings in the pockets of participating Angelenos.
Today at 12:30 PM, Earth Day, April 22, Councilmember, District 9, City of Los Angeles Jan C. Perry and CEO and co-founder of RecycleBank, Ron Gonen, host a special event at LA Live to celebrate the partnership, raise awareness for blue bin recycling and generate buzz and momentum for the residents.
“It is our responsibility to be caretakers of the Earth,” Perry stated. “How fitting that we celebrate this great new public/private partnership on the 40th Anniversary of Earth Day. Our new recycling program with RecycleBank takes Angelenos one step closer to ensuring that our city, our state, our planet, will be healthy for future generations and that Los Angeles will be the cleanest, greenest city in America.”
The event will feature author, activist and TV host Annabelle Gurwitch, who will add her own special brand of wit, humor and social perspective as the event emcee. Annabelle will introduce special guests, including LA’s own, Councilmember Perry; co-founder of RecycleBank, Ron Gonen; founder of the Green Youth Movement, Ally Maize; Pharmavite COO and Nature Made Official Vitamin Sponsor, Mark Walsh; and Vons Manager of Public Affairs & Government Relations and City Sponsor, Carlos Illingworth.
“RecycleBank will bring meaningful value for the residents of Los Angeles. On average, our members earn between $130 and $200 dollars in reward value each year through their home recycling efforts. RecycleBank continues to demonstrate that when financial incentives are aligned, people will make the better environmental choice,” said Ron Gonen, CEO of RecycleBank. “We hope everyone can join together and see the value recycling has to offer and realize it is the one simple thing that every one of us can do today for a better tomorrow.”
RecycleBank measures the amount of material recycled in a community and converts that amount into points that can be redeemed for rewards at hundreds of local and national RecycleBank Reward Partners. Rewards come in the form of groceries, gift cards, school supplies, restaurants and much more. RecycleBank works to get the ‘Mom and Pop Shops’ on Main Streets across the city involved so residents will see real savings right in their backyard, while helping the local economy. There is also an option to donate your reward points to local schools through the RecycleBank Green Schools Program. National RecycleBank Partners include retailers and brands such as Nature Made, Coca-Cola, Dick’s Sporting Goods, Bed Bath & Beyond, Purex® Natural Elements™ laundry detergent, Ruby Tuesday and CVS/pharmacy. Local partners include Vons, Pavilions, Yoshinoya, Corner Pizzeria, Skylight Books, Belle Bottom Baby, and many more.
Currently, RecycleBank services more than one million people across 26 states and also provides service in the United Kingdom.
RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.
About Green Youth Movement
The Green Youth Movement (GYM) is comprised of students who are concerned about the environment. As a Los Angeles-based nonprofit organization, founded by Ally Maize at the young age of 15, GYM aims to educate kids and teens about environmental awareness, green living and sustainability. Collectively, this age group can make a big difference in reducing environmental impacts for a brighter, greener future. For more information and/or to get involved, please visit www.greenyouthmovement.org. “Living sustainably, like recycling, is something that many young people are motivated to do, but the sources for education are lacking. Making a positive impact on the environment becomes much more doable when the solutions make sense and are readily accessible, like with RecycleBank’s program,” says Ally Maize, the founder of Green Youth Movement. “We want people to reduce, reuse, recycle and rethink the choices they make every day in every aspect of their lives!”
About City of Los Angeles Bureau of Sanitation
The Bureau of Sanitation delivers waste management resources and services that protect the public’s health and environment in the City of Los Angeles. The Bureau is responsible for three major program areas – solid resources, wastewater to clean-water and watershed protection – that day-to-day conveniently and invisibly safeguard residents and the environment. Through its 2,700 employees, the Bureau answers to and serves the second most populated city in the nation with more than four million residents in a 468 square mile area. For more information, visit www.lacitySAN.org.
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