I can’t think of any better way of starting off the summer than a Jack Johnson concert right in my own back yard, aka: the Santa Monica Pier! This week Jack partnered with Heal the Bay to help clean up the beach by inviting 2000 fans to pick up trash on the beaches of Santa Monica in exchange for a free ticket to his concert! If you don’t want to miss out on events like this in the future check out their website and become a member.
Heal the Bay organized the beach clean up while fans, environmentalist and beach lovers came out to support the cause, cleaning up the beaches for 2 hours on Saturday. Volunteers where given bags and gloves to collect the trash and in turn they were given a “golden ticket” to Monday nights concert on the pier. Among the volunteers was Rachel Avalon, winner of the 2009 Project Green Search and Vanessa Meier, a volunteer from the executive committee of the West Los Angeles/Malibu chapter of the Surfrider Foundation, doing their bit to help clean the beach.
The beaches filled up with fans that did not get tickets, but could still enjoy the concert from the video screen set up on the sand and powered by bio-diesel. The Jack Johnson tour is working with a company called Reverb that “greens up” the concert. Reverb’s Greening Coordinator, Josh Glasheen, is the onsite coordinator for the Jack Johnson All at Once Tour. Josh coordinates and oversees all greening elements, such as bio-diesel power from Cat Entertainment services to power the event; waste reduction and recycling; and hospitality and catering coordination of eco-friendly choices backstage when needed. I personally noticed ceramic cups being used backstage rather than paper and the Josh said, “Backstage we used all biodegradable products, no single serve bottled water – only reusable bottles.” He also managed to get 50 local volunteers from Sustainable Works to clean up the beach after the show in case anyone “forgot” to pick up after themselves.
The concert was great and beach clean up volunteers who got tickets enjoyed the show from a small stage on the pier, which made it seem very personal. The sky was clear, the moon was full and the Jack gave a great show. Even though it was chilly from the wind, Jack suffered the cold for his fans when he had to take off his jacket because it was making his guitar slip. He just seemed so humble and honestly sincere on stage. He sings, he surfs and he’s green conscious! What more could you ask for?! No ladies, he’s not single, but if you want to support Jack’s green efforts you can join All At Once and Strive To Be Plastic Free.
All At Once, Jack Johnson's social action network, encourages you to become active in your local and world community.
All At Once campaign features over 150 non-profit groups and focuses on supporting Sustainable Local Food Systems and Plastic Free Initiatives. Jack Johnson's tour proceeds will go to these groups to support their projects.
This week All At Once introduces you to Plastic Free Initiatives. Plastic waste is harmful to the environment because it doesn't break down. Almost every bit of plastic that has ever been created still exists. The plastic pollution threatens our wildlife, oceans, and our health. Americans throw away 2.5 million plastic bottles every hour — every HOUR! Recycling isn't always the answer; most of the plastic waste ends up in landfills. So do your part to minimize single use plastic.
Here are three things you can do to support a vision for a plastic free environment. Let your VOICE be heard!
- #1 Join the Take Back the Tap Campaign. Ditch single-use bottled water, support local water infrastructure, and refill at the tap. Join here: Take Back The Tap Campaign
- #2 Support local or national policies and efforts to reduce or find alternatives to single use plastics. If you're in California, send a letter to your Assembly member in support of Heal The Bay's Plastic Ban Policy to ban single use plastic bags, limit the distribution of paper bags, and require reusable bags for purchases.
- #3 Sign up and stay informed on Plastic Free Initiatives. Check out http://riseaboveplastics.blogspot.com/
Learn more and become a member to explore, share, discuss, volunteer, and donate at www.AllAtOnce.org