Greenwashing: Three Ways to tell if a Company is Truly Green

Yesterday, my husband found an egregious example of greenwashing in the newspaper. There was a letter to the editor saying there is no discernible difference between conventional mono-crop agriculture and organic techniques. We found that the person who wrote the letter is employed at an organization that receives funds from Monsanto and Cargill, both of whom are heavily invested in genetically modified crop production.

Let's understand, ladies. Companies and people who fake being green have their own term: greenwashing.

(more on Greenwashing: http://www.sourcewatch.org/index.php?title=Greenwashing)

Greenwashing is popular because so many conscious creative types are flocking to more sustainable, natural, organic, and earth-friendly options.

Wouldn't you chase after a 20% growth rate (organic produce) instead of the flat 2% conventional produce growth rate?

Here are three ways for you to find out if the organization or company you support is greenwashing or is truly working to support people, planet, and profits:

1) Follow the money.
Who funds the organization? If funding comes from sources that are very different from your own values, consider spending your money elsewhere.

What kinds of grants or expenditures does the company fund?

Where do company founders or leaders give campaign or political donations? www.opensecrets.org

Who are the main partners or investors, and who do they support?

Typically, an organization needs to fulfill obligations to whoever gives them money. 

 

2) Understand the name.
A think tank, non-profit, or initiative may have an innocuous or tame-sounding name but its purpose may be to confuse and cloud the issue.

For example, Green Girl Guru Meghan runs C5 company, which offers sustainable fine jewelry. In their blog, they talk about how the Kimberley Process Certification Scheme clouds the issues behind where a diamond is sourced: marketing scheme of conflict-free on c5company blog.

Do a little research to understand if the certification that the group promotes has some public input or has publicly available information about it. If there is no good information available, the effort may be a lobbying effort or a marketing ploy.

3) Drill down.
When a company is green, what does that exactly mean?

 

Is the building painted green? Do they have a nicely landscaped view? Are they green in their marketing materials but not in their business practices?

 

Real green practices include stated and measured objectives in water conservation, energy conservation, pollution prevention, and solid waste recycling.

If you run a business, consider putting your practices into a public place like an online "report card" (here is my own sample: 10K Webdesign Environmental/Social Responsibility Report Card).

 

Many states and regional groups do not yet offer a comprehensive green certification process. Consider finding national certification or working within your local community to come up with some Green Business checklists that other merchants and businesses may take on.

 

While the temptation exists to be "more greener than thou," the real test outcome is healthier air,  a secure watershed, an increase in biodegradable materials over non-recyclable items, and an inhabitable planet for the next generations.

 

We'll be offering a Green Girls checklist of how to green your own business in the weeks to come: I invite your ideas as comments, or Twitter me suggestions. 

Learn more about Monica S. Flores at  or follow her on Twitter @monicadear.

 

Please help me go solar. Your purchase of my e-books allows me to continue forward with this process and continue bringing you information, resources, and support for green business women.

Social Networking for Women in Business

Social Networking for Women in Business, 136 pages of tips on managing your social media.

 

Available as an e-download or as a trade paperback from Amazon.

 

Click to purchase the e-version for $7.99 (use code: greengirls1).

Thirty Steps to Starting up your Green Business

Thirty Steps to Starting up Your Green Business, an easy-to-follow guide with 110 pages of details to launching and growing your green business.

 

Available as an e-download or as a trade paperback.

 

Click to purchase the e-version for $8.99 and download instantly.

Thank you for your support.

Monica S. Flores of 10kWebdesign is committed to educating, empowering, and connecting women in business — she believes in the triple bottom line of people, planet, and profits.

  

Related posts:

(Video) #DIY Strapless Blue Mini Dress w/ @GiannyL
Hydrate on the Go - Funky, Fun & BPA Free!
More Happiness Anyone? via @naturesknockout

33 Comments

  • Hello all, here every one is sharing these familiarity, so it’s fastidious to read
    this web site, and I used to go to see this website every day.

  • I’d like to find out more? I’d want to find out more details.

  • Good post. I learn something new and challenging on blogs I stumbleupon everyday.
    It’s always interesting to read through articles from other writers and
    practice something from their web sites.

  • It’s actually a great and helpful piece of information. I’m happy
    that you shared this helpful information with us.
    Please keep us informed like this. Thank you for sharing.

  • That is a very good tip particularly to those new to
    the blogosphere. Simple but very precise information… Thanks for sharing this one.
    A must read post!

  • I love your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire
    someone to do it for you? Plz answer back as
    I’m looking to design my own blog and would like to find out
    where u got this from. appreciate it

  • Howdy are using WordPress for your site platform? I’m new to the blog
    world but I’m trying to get started and set up my own. Do you need any html coding expertise to make your own blog?
    Any help would be greatly appreciated!

  • Thanks for ones marvelous posting! I seriously enjoyed reading it,
    you might be a great author.I will ensure that I bookmark
    your blog and definitely will come back at some point. I want to
    encourage that you continue your great posts, have a nice holiday weekend!

  • What’s Happening i’m new to this, I stumbled upon this I
    have found It positively helpful and it has aided me out loads.
    I am hoping to give a contribution & aid different customers like its aided me.

    Great job.

  • It’s amazing to pay a visit this web page and reading the views of all colleagues on the
    topic of this post, while I am also eager of getting know-how.

  • Howdy are using WordPress for your blog platform?

    I’m new to the blog world but I’m trying to get started
    and create my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  • hi!,I like your writing very much! share we keep up a correspondence extra
    approximately your post on AOL? I require an expert on this
    area to resolve my problem. May be that’s you! Taking a look ahead to peer you.

  • Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to check out and do
    it! Your writing taste has been surprised me.
    Thank you, very great post.

  • Thanks for the auspicious writeup. It in truth was
    a enjoyment account it. Glance complicated to far delivered agreeable from you!
    However, how could we communicate?

  • My brother suggested I would possibly like this web site.
    He was once entirely right. This put up actually made my day.

    You cann’t imagine simply how so much time I had spent for this info!
    Thank you!

  • Every weekend i used to pay a visit this site, for the reason that i wish for
    enjoyment, for the reason that this this web site conations
    genuinely nice funny stuff too.

  • naturally like your web-site but you have to test the spelling on several of your posts.
    Several of them are rife with spelling problems and I to find it very bothersome to tell
    the truth on the other hand I’ll certainly come back again.

  • My brother recommended I might like this blog. He was totally right.
    This put up truly made my day. You can not imagine simply how so much time I had spent for
    this information! Thank you!

  • Hmm is anyone else experiencing problems with the images on this blog loading?

    I’m trying to figure out if its a problem on my end or if
    it’s the blog. Any responses would be greatly appreciated.

  • Hello! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a wonderful job!

  • Good day! Do you know if they make any plugins
    to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on.
    Any suggestions?

  • I was suggested this website by my cousin. I’m not sure whether this post is written by him
    as nobody else know such detailed about my
    difficulty. You are amazing! Thanks!

  • hello!,I like your writing very much! proportion we be in contact extra approximately your post on AOL?
    I need an expert on this house to solve my problem. Maybe
    that is you! Looking ahead to look you.

  • Hi there very nice web site!! Man .. Beautiful .. Amazing ..
    I’ll bookmark your website and take the feeds additionally?
    I am glad to search out numerous helpful info right here within the post,
    we need work out extra techniques on this regard, thank you
    for sharing. . . . . .

  • What’s up everyone, it’s my first go to see at this web site, and post is actually fruitful
    in favor of me, keep up posting these articles.

  • This excellent website truly has all the information I wanted concerning this subject and didn’t know
    who to ask.

  • Wonderful site. A lot of useful info here. I’m sending it to a few buddies ans also sharing in delicious.
    And naturally, thank you for your sweat!

  • I am sure this piece of writing has touched all the internet viewers, its really really good paragraph on building up new website.

  • It’s wonderful that you are getting ideas from this paragraph as well as from
    our dialogue made here.

  • Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just extremely wonderful.
    I actually like what you’ve acquired here, certainly like what you’re
    saying and the way in which you say it. You make it entertaining and you still care for
    to keep it sensible. I cant wait to read far more from you.
    This is really a tremendous web site.

  • We stumbled over here by a different website and thought I should check things out.
    I like what I see so now i’m following you.

    Look forward to going over your web page again.

  • I am really impressed with your writing skills and also
    with the layout on your weblog. Is this a
    paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare to see a nice blog like this one today.

  • I’ve been browsing on-line more than three hours as of late, yet I never found any attention-grabbing article like yours.
    It’s lovely value sufficient for me. In my view, if all web owners and bloggers made excellent content
    material as you did, the internet will be much more helpful
    than ever before.

Girl Webcams Boy Cams CadabraPress Theme