Greenwala Launches Socially Conscious Contest Platform

Greenwala launches three contests to partner with nonprofits to help them increase brand awareness and raise funds

Greenwala, the green social network, today launched its socially conscious contest platform with three contests that allow members to show off their skills with t-shirt design, green cooking and photography.

"Our socially conscious contest platform combines a sponsor company or brand with a nonprofit partner," said Rajeev Kapur, chief wala, Greenwala. "The nonprofit partner aligned with each contest will receive a portion of sponsorship dollars based on community participation. The more participants in the contest, the larger percentage of sponsorship the nonprofit will receive, up to a predetermined cap established for each contest."

Greenwala is introducing its contest platform with three campaigns:

  • Hug-A-Tree photo contest — When a member takes a picture hugging a favorite tree, they could win $250 and a Canon PowerShot SD1200IS 10 MP Digital Camera. Greenwala is planting a tree for each contest entrant with Trees for the Future, a nonprofit that helps communities around the world plant trees. Through seed distribution, agroforestry training and tree-planting programs, Trees for the Future has empowered rural groups to restore tree cover to their lands.
  • Eco-friendly T-shirt design contest — Members can design a t-shirt that incorporates pithy words and/or imagery relating to sustainability, going green, organic, alternative energy, transportation, lifestyle and other environmental issues. The creator of the winning design will win $250 and Greenwala will make a matching donation to Ashoka. Ashoka is the global association of the world's leading social entrepreneurs — men and women with system-changing solutions for the world's most urgent social problems.
  • Cooking green video contest – Members who submit a video of themselves creating a delicious and nutritious green meal could win a $250 gift card to Whole Foods. Greenwala will make a $250 donation to Kiva for this contest. Kiva is the world's first person-to-person micro-lending Web site, empowering individuals to lend directly to unique entrepreneurs around the globe.

"We believe this creates a winning situation for the company or brand, the nonprofit organization and our community members," Kapur said. "The company or brand generates goodwill by supporting a worthy cause, the nonprofit has the opportunity to educate members about its cause, and community members learn and have fun entering, voting and sharing contests that have a socially conscious purpose."

"We are excited about the kind of social impact that Greenwala can create with its new platform, and believe there is tremendous upside to creating fun incentives and campaigns to support non-profit causes" said Gabriel Buttram, business partnership coordinator, Trees for the Future.

To become a non-profit partner organization, contact partner @

Become a Greenwala
Socially conscious contests are open to any registered member of the Greenwala community. To become a member, go to greenwala to create a profile, invite friends and connect with those around the world committed to sustainability.

About Greenwala Inc.
A green social media and marketing company, Greenwala is an online community made of people who help others live a greener lifestyle by sharing their knowledge, green experiences and actions with friends, family and the world. Greenwala members can read expert articles, post comments and blogs, enter and vote on socially conscious contests, join or start groups, find new friends and shop for eco-friendly products. Follow company activities on Twitter at http:/ or on Facebook.


Greenwala Inc.
Jonathan Good

Release via Yahoo News

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