Florverde Valentine

With Valentine’s Day right around the corner, many are bustling to gather the flowers, chocolates and cards for their loved ones. Yet, for more than 45,000 Columbians, Valentine’s Day isn’t about these gifts. It is a holiday that helps fund groundbreaking social and environmental programs that change their lives.



Accounting for nearly 20% of their yearly revenue, Valentine’s day helps enrich the lives of the workers on 163 Florverde-certified farms. With the sales made on this day, these farms are able to sustain continuing educational programs, subsidize housing and child care and promote local health programs for their workers. These programs aim to eradicate illiteracy, provide subsidies for home purchases to over 2,000 families a year, and provide child care for families of farm workers.

Valentine’s Day also helps certified farms promote sustainable, environmentally friendly agricultural practices. These “green” initiatives include the implementation of Integrated Pest Management to reduce the use of pesticides, the monitoring of soil nitrates and the prevention of water contamination, the improved recycling of waste products and more.

Teamed with The Global Partnership for Good Agricultural Practice, Florverde standards mean healthier workers, fewer pesticides, stronger families, better training and personal opportunities, and a more sustainable future and environment.

For more on this story, please visit http://inr.mediaseed.tv/Florverde_36260/

For more on Monica, visit EarthSavers.typepad.com

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