If you are coming up with a green business idea, or if you are growing your existing green business, your task as the founder and visionary is to identify where your target market can benefit from your idea, process, or invention.
Here's an example of an amazingly disruptive technology — in an area where electricity bills are high, the invention of these natural light fixtures — 2-liter bottles with water and bleach, that are embedded into the roof — help provide ample lighting during the day. The cost is just materials, labor and installation, and the savings benefit is immeasurable. Plus they're just cool.
Have a life-changing idea for greening your home, office, neighborhood, or block? Get started on production, identify and sell to customers, and you're on your way.
Monica S. Flores of believes in the triple bottom line of people, planet, and profits. She creates effective, engaging websites for women-owned companies, green businesses, and progressive organizations: her focus is on organic, holistic, fair trade, and sustainable work, committed to Drupal development. Follow her on Twitter as @monicadear.
Thirty Steps to Starting up Your Green Business, an easy-to-follow guide with 110 pages of details to launching and growing your green business.
Use the 30+ tips to get organized, focus on the basics, build your infrastructure, increase your customer base, interact online, review your data, refine your process, and maintain your course.
Find additional information on green metrics, sustainable practices, long-term sustainability, and a resource list.
Learn more: details.
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