Crowdfunding and your Green Project – Fund your Passion

The new website offers a way for you to fund your passion through "crowdfunding." The site is a kind of "kickstart" for socially responsible projects and is hands-down the best way to raise money for your green, sustainable, organic, progressive project.


The site allows you to test, market, sell, and fund your project without spending a penny – you can keep 100% ownership and funds are only released if your full amount gets raised within a limited time frame. is now actively seeking proposals, with projects available for funding starting Wednesday, May 25, 2011. In co-founder Molly Rasmussen's eyes, green is "anything with good intentions." For example, you can start a project that ranges from a simple student field trip to a complex green business start-us. The site is designed to help anyone — mompreneurs, start-up business owners, nonprofits and religious groups, and teachers, students, and parent groups — to get the funding they need.


As the project owner, you can set up a title, description, images, video link, and "perks" to your different levels of funders. Visitors to the site may become project backers and sort projects by location or by topical area.


GreenFunder co-founder Molly Rasmussen knows first-hand that the start-up business process can be expensive, risky, and difficult to understand. Typically, an entrepreneur incurs all the startup costs by brainstorming an idea, creating a business plan, bootstrapping or raising capital, then creating and marketing the project with the hope that customers will buy. Rasmussen and her co-founder and online entrepreneur, Stason Strong, created, to eliminate the expense and risk factors, while supporting the environmental and buy local communities.


"Instead of developing a business plan, looking for investors and loans, producing and then testing the product, GreenFunder allows you to test and market your product before spending a dime… anyone can use it to get their ideas off the ground," explains Rasmussen. "Every person has ideas to help make the world a better place. I'm so happy to offer a tool that allows people to see those ideas through to fruition."


I've created a project that you can review online: this project is for a website called CoSustainable, which is a multi-seller marketplace that allows conscious consumers to connect with tradespeople, artisans, and vendors who create green and sustainable products. Check out my listing and become an investor at any amount from $25 to $250 to earn a free seller account with the CoSustainable website (coming July 2011).


Monica S. Flores, web developer at 10kWebdesign, believes in the triple bottom line of people, planet, and profits. She creates effective, engaging websites for women-owned companies, green businesses, and progressive organizations: her focus is on organic, holistic, fair trade, and sustainable work, and she's committed to Drupal development. Follow her on Twitter as @monicadear.

Thirty Steps to Starting up your Green Business

Thirty Steps to Starting up Your Green Business, an easy-to-follow guide with 110 pages of details to launching and growing your green business.


Use the 30+ tips to  get organized, focus on the basics, build your infrastructure, increase your customer base, interact online, review your data, refine your process, and maintain your course.


Find additional information on green metrics, sustainable practices, long-term sustainability, and a resource list.


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