“Conflict-free” Hurting Conscious Consumers

"Conflict-free" is the new marketing slogan of the diamond industry and perhaps the single greatest set back to the sustainable fine jewelry movement.

Conflict-free refers to rough (uncut and unpolished) diamonds that have not been used by rebel movements or their allies to finance armed conflicts aimed at undermining legitimate governments. [definition from the Kimberley Process website]

While consumers can feel good knowing that their conflict-free diamond is not one of the illicit gems that has fueled decades of devastating conflicts throughout Africa, the promotion of conflict-free diamonds has led to consumer complacency. The diamond industry, which spends hundreds of millions of dollars annually in marketing, has conveniently distracted consumers from considering the myriad of other social and environmental issues most likely associated with their diamond. Even conflict-free diamonds are typically marked by water pollution, unsafe labor practices, displacement of communities, destruction of habitats, poor wages and oppression.

While conflict-free is a step down the road of sustainability, it is but a small one. Conscious consumers seeking to align their values with their purchasing decions should look beyond just conflict-free to gems that have been extracted under progressive environmental practices where workers receive fair wages and the surrounding communities benefit from the industry. Without demand from consumers, ethically sourced diamonds  will remain exclusively available through a handful of jewelry companies demonstrating that sustainability is more than a marketing tool.   

Author: Meghan Connolly Haupt is the founder and principal of C5 sustainable fine jewelry offering custom design services and ready-to-wear pieces that you can feel good about.

Related posts:

Wellness with @IvyJoeva: Silence Your Inner Critic (Video)
DIY: Chunky Weave Back Top (Video)
ABC News Warns About Spray Tans—But We Warned You First!

46 Comments

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • This is nice! This information is amazing :) I will recommend it to my daugther and any person that could be attracted to this matter. Great work girls <3

  • This website is amazing. I will tell about it to my friends and anybody that could be interested in this subject. Great work guys!

  • Hi there, after reading this awesome paragraph i am as well glad to share my familiarity here with colleagues.

  • Great info. Lucky me I discovered your website by chance (stumbleupon).
    I’ve saved as a favorite for later!

  • Hello! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new posts.

  • Hello! I’ve been reading your blog for a while now and finally got the bravery to
    go ahead and give you a shout out from Huffman Tx!
    Just wanted to tell you keep up the excellent work!

  • Good blog you’ve got here.. It’s hard to find excellent writing like yours these days.
    I honestly appreciate individuals like you!
    Take care!!

  • Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is valuable and all. But just imagine if
    you added some great graphics or videos to give your posts more, “pop”!
    Your content is excellent but with images and clips, this website could undeniably
    be one of the very best in its niche. Wonderful blog!

  • It’s really a great and helpful piece of info.
    I’m happy that you just shared this helpful info with us.
    Please keep us up to date like this. Thank you for sharing.

  • Hi! This is kind of off topic but I need some advice from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but
    I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start.

    Do you have any points or suggestions? Appreciate it

  • Its not my first time to pay a visit this web page, i
    am browsing this web page dailly and obtain nice data from here every day.

  • I could not refrain from commenting. Very well written!

  • I’m not sure exactly why but this web site is loading
    extremely slow for me. Is anyone else having this problem or is it
    a issue on my end? I’ll check back later on and see if
    the problem still exists.

  • I’m not sure why but this weblog is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem
    still exists.

  • Hey There. I discovered your weblog the usage of msn. This is a very smartly written article.
    I will make sure to bookmark it and come back to read more of your useful info.

    Thank you for the post. I will certainly return.

  • I’m gone to tell my little brother, that he should also visit this weblog on regular basis to take
    updated from newest reports.

  • 2. Hope to see more of your work soon.

  • hey there and thank you for your information – I’ve definitely picked up anything new from right here. I did however expertise several technical issues using this site, as I experienced to reload the web site lots of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Well I’m adding this RSS to my email and can look out for much more of your respective intriguing content. Ensure that you update this again very soon..

  • These are in fact impressive ideas in concerning
    blogging. You have touched some good things here.
    Any way keep up wrinting.

  • I carry on listening to the news update talk about receiving boundless online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i get some?

  • Hi there, yup this piece of writing is actually good and I have learned lot of things from it
    regarding blogging. thanks.

  • I used to be able to find good advice from your blog posts.

  • Wonderful post! We will be linking to this great article on our
    website. Keep up the great writing.

  • It is appropriate time to make some plans for the
    longer term and it is time to be happy. I have read this submit
    and if I may just I desire to counsel you few attention-grabbing issues or suggestions.
    Perhaps you can write next articles relating to this article.

    I wish to read more issues approximately it!

  • Ridiculous quest there. What occurred after? Good luck!

  • A powerful share, I simply given this onto a colleague who was doing a little bit evaluation on this. And he in actual fact bought me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading more on this topic. If doable, as you turn into experience, would you mind updating your blog with more details? It is highly helpful for me. Massive thumb up for this weblog submit!

  • Good day I am so grateful I found your web site,
    I really found you by mistake, while I was researching on Yahoo for
    something else, Anyhow I am here now and would just like to say thank you
    for a marvelous post and a all round entertaining blog
    (I also love the theme/design), I don’t have time to read
    through it all at the minute but I have bookmarked it
    and also added in your RSS feeds, so when I have time I will be back to read much
    more, Please do keep up the great work.

  • If some one desires to be updated with most up-to-date technologies
    afterward he must be visit this web site and be up to date all the time.

  • Aw, this was an extremely nice post. Finding the time and actual effort to generate a
    very good article… but what can I say… I procrastinate a lot and
    never seem to get nearly anything done.

  • Hey just wanted to give you a quick heads up.
    The words in your post seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or something to do with internet browser
    compatibility but I figured I’d post to let you
    know. The layout look great though! Hope you get the problem solved soon. Many thanks

  • Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage?

    My blog site is in the very same niche as yours and my visitors would certainly benefit from a lot of the information you present here.
    Please let me know if this okay with you. Cheers!

  • Thanks for another informative blog. The place else could I get that kind of information written in such an ideal method? I have a mission that I’m simply now running on, and I’ve been on the look out for such info.

  • each time i used to read smaller articles which also clear their motive,
    and that is also happening with this piece of writing which I am reading now.

  • I have read some just right stuff here. Certainly price bookmarking for revisiting.

    I wonder how a lot effort you put to create any such fantastic informative site.

  • My relatives always say that I am wasting my time here at web,
    however I know I am getting familiarity all the time by reading thes fastidious posts.

  • Amazing blog! Do you have any recommendations for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any ideas? Many thanks!

  • Wonderful post! We are linking to this particularly great
    article on our site. Keep up the great writing.

  • Your style is so unique compared to other people I have read stuff
    from. I appreciate you for posting when you’ve got the opportunity, Guess I
    will just bookmark this web site.

  • You could certainly see your expertise within the work you write.
    The sector hopes for even more passionate writers like you who are not
    afraid to mention how they believe. At all times go after your heart.

  • Very good post. I’m facing many of these issues as well..|