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A Shoe With a Real ‘Soul’
Sustainably Powered By Girls!

A Shoe With a Real ‘Soul’

Friday, 15 May 2009 14:56 by Vanessa

Summer is just around the corner and it is time to think about, amongst many other things, cute, comfy footwear. A good pair of shoes is the best way to enjoy walking around, thus helping us get our exercise and cut back on other forms of transportation. In other words, a win-win scenario!


I walked into a local shoe store on the Upper East in Manhattan and much to my surprise they carried the super hip and popular TOMS shoes. This is not the type of store I expected would carry this type of product so I was glad to see that such a healthy trend is spreading. For the few out there who don’t know about these shoes, the premise of the company is to design and manufacture eco-friendly footwear backed by the “One for One” concept - for every pair purchased, a pair is given to a child in need in underprivileged locations of countries such as Argentina.


The company was started in 2006 by Blake Mycoskie. While Blake was traveling through South America he came to realize that so many children were running around barefoot. The issues at hand are the fact that children depend on walking for miles to get food, water, shelter and medical help.


 “Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected.” In addition, “Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school.”


Overall, shoes literally give these children the opportunity to walk their way to a better life.


So, I went into the store to check them out. They’ve got sort of a European espadrille feel with a bit of an urban edge. I was definitely intrigued. I chose red to brighten things up for summer. I usually wear an 8½ but 8 was the correct size in these shoes (something to consider if you buy them online). They come in just about every color you could imagine so forget the old notions of brown and beige as the only eco-friendly options around (not that there’s anything wrong with that). 


The following day, the sun was shining so I broke them out and put them to the test using the tough streets of Manhattan. For starters, they required no “breaking-in” which is a major plus and hard to find.


Within the 3 hours I was out, my feet were stepped on twice, rain poured on them, and I stepped into a puddle. Well, I’m pleased to report that they passed the test. After an hour or so of drying, they were good as new and even more comfortable. I’m already thinking about my next pair and am thinking I want some fun, color patterned ones.


So the hype is very well deserved.

 

With TOMS shoes you can satisfy your urge to shop and do something good. How can you beat that?


Learn more about Vanessa - Crushedlime.com


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Comments

May 19. 2009 16:17

EcoLabel Fundraising

Hmm...cool. Hadn't heard of these shoes before. Sounds like the guy from a cell phone commercial I've seen on TV a couple times. I'll look into it..

EcoLabel Fundraising

May 24. 2009 11:35

baudday

TOMS Shoes is a terrible scam that takes advantage of people's poor living situation in Africa to make money. The fact that, that guy got put on that AT&T commercial with all those poor kids is sickening. Most of them will never even see a fraction of the money he probably got paid for that commercial in their entire lifetime, and some probably will never even own a cell phone. There should be more outrage over this issue, it's disgusting.

baudday

May 29. 2009 12:43

elizabeth

I LOVE MY TOMS!!!!!!!!!!!!!!! best shoes evvvveerrr!!!!!!!!!!!!! and yep there's now a cellphone commercial featuring them!! i've had mine for 3 years and love them!

elizabeth

June 8. 2009 05:22

Gerrid - Moju Project

Cool beans. TOMS is an awesome company. I had the camo shoes ;)

Gerrid - Moju Project

June 8. 2009 06:35

Mmmjulia

To baudday: TOMS is not a scam by any means. You probably didn't know of the company until you saw the commercial, but TOMS has been around for over 3 years now, and it has proven to use very sustainable business practices. Regardless of how much Blake Mycoskie gets paid for his AT&T commercial, a pair of shoes is donated for every single pair purchased. It is truly "One For One". And I don't see YOU donating YOUR paycheck to give shoes to kids... Plus, cell phones are extremely inexpensive in developing nations, so many of those people WILL get a cell phone in the future. Maybe you should do a little more research before you blast a company with only the best intentions.

Mmmjulia

June 8. 2009 17:03

GreRee

They're not eco-friendly. They're made in sweatshops in China, Argentina, and Ethiopia. Instead of paying a fortune for crappy shoes why not buy cheap shoes, and donate the money to a charity that REALLY helps children.

GreRee

July 1. 2009 10:42

Christi

can u tell me what store it was exactly on the upper east side? im heading into the city tomorrow and would love to check them out!

Christi

July 16. 2009 20:17

DC Shoes

Hi,

TOMS is an awesome company.....here we can find good quality of shoes....

DC Shoes

November 12. 2009 11:03

sylvia

1 for 1- 1 pair of shoes you buy for $40- that costs $2 to make by factories in China, etc. Factories where they abide by the labor laws of that locale. They then spend probably $.50 to send shoes to a child in need. It's genius, but I don't think this is an honorable company. I would feel better about it if they gave their own shows to the kids rather than another kind of shoe.

sylvia

November 30. 2009 15:17

bambam

You'all sound as dizzy as Blake's harem of interns. "It makes me fill rilly gid tah see the one fer one, like, yah know". I get warm and fuzzy chills up my spine everytime I see those funky bedroom slippers on some fool and I know that some kid will not have to suffer from hoof and mouth disease at the expense of the buyer's fashion faux pax. Almost as horrid as 90's rock n roll. The dude pulled it off and is a genius. AT&T's commercial takes the Smaltz award for pure corn with some marketing guy talking about how the colored tires and all these other things in the commercial are the reception bars, yah know. Maybe like, if you're doing shrooms.

bambam

January 17. 2010 21:20

Danika Carter

Are they really made in sweatshops? Can someone provide a link to that information?

Danika Carter

March 4. 2010 21:36

CT

Hi Danika,

Check out the info at phlowin.com/post/111168032/toms#disqus_thread especially the comments by Thunderbird and Buckwilde. Note the comment about the company that "certifies" fair working conditions.

"Well, the only reason you'd manufacture in China, Ethiopia, or Argentina http://www.tomsshoes.com/content.asp?tid=295 would be to reduce costs / boost profits as much as possible. Having worked in China for many years, I can tell you first hand that they do not operate without oppressive conditions. It's ingrained into the mindset of the line-workers and management and it doesn't work otherwise. Tom's states that Intertek, a third-party auditor, visits the factories once a year. lol. Intertek made the news in 2007 http://www.ciw-online.org/no_slave_labor.html for giving the OK to a tomato farm which was later brought under federal investigation, leading to a win by the farmworkers against Burger King in 2008. "Federal prosecutors filed charges last week in a case in which farmworkers picking tomatoes in the Immokalee area say their bosses “beat them and chained their hands to keep them from leaving and finding other jobs.” The criminal complaint went on to describe the workers’ inhumane living conditions, saying workers were “locked in box trucks, crates and sheds,” by their bosses. Following the charges, authorities arrested four members of an Immokalee-based farm labor operation."

Intertek was again in the news in May 2009, for OK'ing poisoned maize in a scandal in Kenya. www.nation.co.ke/.../index.html

Do you have faith in their once-a-year audit? How about manufacturing the shoes in the US.. were you provide jobs, help American kids and don't have to rely on companies like Intertek and profiteering factory owners exploiting their workers?"

CT

March 22. 2010 03:55

baudday

@Mmmjulia
Cell phones are NOT inexpensive in "those countries." They're just inexpensive to you. I was born and raised in South Africa, so I don't know how much more research I can do than that. And like everyone has said before, these are made in sweat shops around the world including Ethiopia, one of the nations that he's doing these shoe drops in. This whole thing is ridiculous, charging 40,50,60 and more dollars for a pair of shoes that quite literally costs 1 or 2 dollars to make.

baudday

April 1. 2010 00:37

Nick

Toms are such a scam. They try to position themselves as a non-profit but really they're raking it in. I'm guessing that percentage-wise their one-for-one program is only donating 2-4% of what they make in profits. http://theroadgoeseveronandon.com/?p=74

Nick

April 22. 2010 09:45

Lisa

The shoes may be overpriced, but it's working isn't it? I'm a college student, and I literally see 1 in every 4 people wearing TOMS. On a campus with over 35,000 students, that ratio is great. Not to mention, the profits aren't just put into Blake's pockets. Think about all the different campaigns he launches (A Day Without Shoes) and the awareness he brings to his product (the shoes) which in turn brings awareness to the cause. Launching that kind of awareness takes a lot of money. Out of everyone on here who is saying it's better to donate money to an organization who uses that money directly to help, how many of you all actually practice what you preach? I support TOMS and donate, so why should I feel bad for buying and flaunting my TOMS shoes? And as for the sweatshops theory, I have yet to see a reputable source that supports that. Sorry, blogs don't count. What's wrong with helping? No one is saying you have to go out and buy ten pairs of TOMS; nobody is asking you to even buy one. If some people choose to help and donate this way, who are you to bash that?

Lisa

April 22. 2010 09:54

Lisa

Another thing about the price. It may cost just a few bucks to make the shoes, but just like any business, there is more than just one level. There are product designers, advertising expenses, marketing agents, consignment fees, legal fees to operating a business, capital expenses, employee wages (and not just international employees), the actual cost of the shoe drops, etc. The list goes on and on. It would be a shame to begin such a positive business, whose purpose is to give to underprivileged children, just to go out of business in the first quarter because the business couldn't afford to operate day-to-day because product prices were so low.

Lisa

July 20. 2010 13:32

alanna

Toms shoes are not made with cheap materials, they are comfortable and last a great deal of time, they are very durable. And These shoes are NOT made in sweatshops, there are videos of volunteers making them, and you can even sign up volunteer with TOMS, if it were a scam they would not let the public in on the secret by taking them in as volunteers. You are mocking this man's work. he is a great human being who is helping change the world, one step at a time. No pun intended. So don't you dare bash on his company, I don't see you doing anything to help the world, no you are just sitting on the computer trying to take down great people.

alanna

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