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A Shoe With a Real ‘Soul’
Sustainably Powered By Girls!

A Shoe With a Real ‘Soul’

Friday, 15 May 2009 14:56 by Vanessa

Summer is just around the corner and it is time to think about, amongst many other things, cute, comfy footwear. A good pair of shoes is the best way to enjoy walking around, thus helping us get our exercise and cut back on other forms of transportation. In other words, a win-win scenario!


I walked into a local shoe store on the Upper East in Manhattan and much to my surprise they carried the super hip and popular TOMS shoes. This is not the type of store I expected would carry this type of product so I was glad to see that such a healthy trend is spreading. For the few out there who don’t know about these shoes, the premise of the company is to design and manufacture eco-friendly footwear backed by the “One for One” concept - for every pair purchased, a pair is given to a child in need in underprivileged locations of countries such as Argentina.


The company was started in 2006 by Blake Mycoskie. While Blake was traveling through South America he came to realize that so many children were running around barefoot. The issues at hand are the fact that children depend on walking for miles to get food, water, shelter and medical help.


 “Wearing shoes prevents feet from getting cuts and sores on unsafe roads and from contaminated soil. Not only are these injuries painful, they also are dangerous when wounds become infected.” In addition, “Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school.”


Overall, shoes literally give these children the opportunity to walk their way to a better life.


So, I went into the store to check them out. They’ve got sort of a European espadrille feel with a bit of an urban edge. I was definitely intrigued. I chose red to brighten things up for summer. I usually wear an 8½ but 8 was the correct size in these shoes (something to consider if you buy them online). They come in just about every color you could imagine so forget the old notions of brown and beige as the only eco-friendly options around (not that there’s anything wrong with that). 


The following day, the sun was shining so I broke them out and put them to the test using the tough streets of Manhattan. For starters, they required no “breaking-in” which is a major plus and hard to find.


Within the 3 hours I was out, my feet were stepped on twice, rain poured on them, and I stepped into a puddle. Well, I’m pleased to report that they passed the test. After an hour or so of drying, they were good as new and even more comfortable. I’m already thinking about my next pair and am thinking I want some fun, color patterned ones.


So the hype is very well deserved.

 

With TOMS shoes you can satisfy your urge to shop and do something good. How can you beat that?


Learn more about Vanessa - Crushedlime.com


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Comments

May 17. 2009 23:17

EcoLabel Fundraising

Hmm...cool. Hadn't heard of these shoes before. Sounds like the guy from a cell phone commercial I've seen on TV a couple times. I'll look into it..

EcoLabel Fundraising

May 22. 2009 18:35

baudday

TOMS Shoes is a terrible scam that takes advantage of people's poor living situation in Africa to make money. The fact that, that guy got put on that AT&T commercial with all those poor kids is sickening. Most of them will never even see a fraction of the money he probably got paid for that commercial in their entire lifetime, and some probably will never even own a cell phone. There should be more outrage over this issue, it's disgusting.

baudday

May 27. 2009 19:43

elizabeth

I LOVE MY TOMS!!!!!!!!!!!!!!! best shoes evvvveerrr!!!!!!!!!!!!! and yep there's now a cellphone commercial featuring them!! i've had mine for 3 years and love them!

elizabeth

June 6. 2009 12:22

Gerrid - Moju Project

Cool beans. TOMS is an awesome company. I had the camo shoes ;)

Gerrid - Moju Project

June 6. 2009 13:35

Mmmjulia

To baudday: TOMS is not a scam by any means. You probably didn't know of the company until you saw the commercial, but TOMS has been around for over 3 years now, and it has proven to use very sustainable business practices. Regardless of how much Blake Mycoskie gets paid for his AT&T commercial, a pair of shoes is donated for every single pair purchased. It is truly "One For One". And I don't see YOU donating YOUR paycheck to give shoes to kids... Plus, cell phones are extremely inexpensive in developing nations, so many of those people WILL get a cell phone in the future. Maybe you should do a little more research before you blast a company with only the best intentions.

Mmmjulia

June 7. 2009 00:03

GreRee

They're not eco-friendly. They're made in sweatshops in China, Argentina, and Ethiopia. Instead of paying a fortune for crappy shoes why not buy cheap shoes, and donate the money to a charity that REALLY helps children.

GreRee

June 29. 2009 17:42

Christi

can u tell me what store it was exactly on the upper east side? im heading into the city tomorrow and would love to check them out!

Christi

July 15. 2009 03:17

DC Shoes

Hi,

TOMS is an awesome company.....here we can find good quality of shoes....

DC Shoes

November 10. 2009 18:03

sylvia

1 for 1- 1 pair of shoes you buy for $40- that costs $2 to make by factories in China, etc. Factories where they abide by the labor laws of that locale. They then spend probably $.50 to send shoes to a child in need. It's genius, but I don't think this is an honorable company. I would feel better about it if they gave their own shows to the kids rather than another kind of shoe.

sylvia

November 28. 2009 22:17

bambam

You'all sound as dizzy as Blake's harem of interns. "It makes me fill rilly gid tah see the one fer one, like, yah know". I get warm and fuzzy chills up my spine everytime I see those funky bedroom slippers on some fool and I know that some kid will not have to suffer from hoof and mouth disease at the expense of the buyer's fashion faux pax. Almost as horrid as 90's rock n roll. The dude pulled it off and is a genius. AT&T's commercial takes the Smaltz award for pure corn with some marketing guy talking about how the colored tires and all these other things in the commercial are the reception bars, yah know. Maybe like, if you're doing shrooms.

bambam

January 16. 2010 04:20

Danika Carter

Are they really made in sweatshops? Can someone provide a link to that information?

Danika Carter

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