Mindy is a former MAC addict turned natural beauty expert, eco-preneur, mom of 3, and GREEN GIRL.
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As the founder of
EVOKEElegance.com, an online
Eco beauty boutique with a unique selection of "organically couture cosmetics", she has vowed to bring you only the very best pure, ethical, non-toxic, chemical free and green products from organic and natural brands safe for your entire family. Her profound respect, love and concern for the planet began while working numerous years for a highly respected green energy company with innovative technologies that provide cook stoves, clean drinking water, and electricity worldwide while producing no emissions.
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Having lost both her parents to cancer, she has
devoted her life to doing everything in her power to educate her family of 5 and
all others about toxins and carcinogens we all involuntarily (and voluntarily)
expose ourselves to on a daily basis and how to best avoid them - beginning with
what's lurking in your bathroom cabinets and on your vanity. For years now,
Mindy has sought organic shampoos, conditioners, lotions, etc. that ACTUALLY
work in order to slowly make the necessary changes to avoid absorbing the
chemicals hiding in heavily marketed, popular cosmetics. She found many but,
still, the organic and natural cosmetics available in the marketplace lacked a
certain pizzazz that a now reformed MAC addict (who is far from a hippie) longed
for. That is the very reason EEM Collection, her private line of cosmetics, was
born to be both green and glam! Mindy believes that being able to create looks
from au natural to couture with a complete variety of products is needed to help
turn the girliest of girls and makeup divas to organic & natural cosmetics!
You may never know whether or not even "organic" products are ethically sourced
or whether or not their packaging is eco-friendly. Mindy created EVOKE Elegance
as a beauty emporium where you can shop safe, knowing they have done the
research for you as well as tried and adore each and every product on the
website! There will never be any product made available that has not been tested
by the EVOKE Elegance staff for quality and effectiveness. All of the site's
organic and sustainable products come from companies who have clearly defined
humane, ethical, and environmental policies ensuring the care of our planet!
Connect with
Mindy
Articles By Mindy
The Green Girls Team Page