Green is becoming commonplace, and now with many corporations jumping on the bandwagon and co-opting the green meme, how is a consumer to decide who's truly green? How does a company demonstrate a true commitment?
How does a business demonstrate that they're truly doing their best for sustainability and environmental consideration, as opposed to a company that just changes the color of their packaging and calls it "going green"?
Here are some proponents of the B Corporation:
- The Green Chamber of Commerce
- 1% for the Planet
- Bull City Forward
- Buffalo First
- Clean Tech Open
- Cradle to Cradle
- Green Chamber of Commerce
- Investors' Circle
- Mission Markets
- New Resource Bank
- Nevada EcoNet
- RSF Social Finance
- SBN Philadelphia
- Sustainable North Carolina
- University of North Carolina BASE
- William James Foundation
- World of Good by eBay
These organizations as well as individual advocates are recommending that green businesses adopt B Corporation status: http://bcorporation.net/
There are three main ways to identify a certified B corporation against a greenwashed company:
Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they:
- Meet comprehensive and transparent social and environmental performance standards;
- Meet higher legal accountability standards;
- Build business constituency for good business
The site also features a note for new businesses: http://www.bcorporation.net/newbusiness.
How to Become a B Corporation?
To become a B Corporation, you have to do three things:
1. Take and pass the B Impact Ratings System. This sets a benchmark for social and environmental impact for good companies.
2. Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA.
3. Sign a Term Sheet that makes your certification official.
Want help? Go to http://www.bcorporation.net/become.