Becoming a B Corporation

Green is becoming commonplace, and now with many corporations jumping on the bandwagon and co-opting the green meme, how is a consumer to decide who's truly green? How does a company demonstrate a true commitment?

 

How does a business demonstrate that they're truly doing their best for sustainability and environmental consideration, as opposed to a company that just changes the color of their packaging and calls it "going green"?

 

B LabHere are some proponents of the B Corporation:

 

  • The Green Chamber of Commerce
  • 1% for the Planet
  • Bull City Forward
  • Buffalo First
  • Clean Tech Open
  • Cradle to Cradle
  • Green Chamber of Commerce
  • Investors' Circle
  • Mission Markets
  • New Resource Bank
  • Nevada EcoNet
  • RSF Social Finance
  • SBN Philadelphia
  • Sustainable North Carolina
  • University of North Carolina BASE
  • William James Foundation
  • World of Good by eBay

 

These organizations as well as individual advocates are recommending that green businesses adopt B Corporation status: http://bcorporation.net/

 

There are three main ways to identify a certified B corporation against a greenwashed company:

 

Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they:

  • Meet comprehensive and transparent social and environmental performance standards;
  • Meet higher legal accountability standards;
  • Build business constituency for good business

 

The site also features a note for new businesses: http://www.bcorporation.net/newbusiness

 

How to Become a B Corporation?

 

To become a B Corporation, you have to do three things:

1. Take and pass the B Impact Ratings System.  This sets a benchmark for social and environmental impact for good companies. 

2. Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA. 

3. Sign a Term Sheet that makes your certification official.

 

 

Want help?  Go to http://www.bcorporation.net/become.

 

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