Becoming a B Corporation

Green is becoming commonplace, and now with many corporations jumping on the bandwagon and co-opting the green meme, how is a consumer to decide who's truly green? How does a company demonstrate a true commitment?


How does a business demonstrate that they're truly doing their best for sustainability and environmental consideration, as opposed to a company that just changes the color of their packaging and calls it "going green"?


B LabHere are some proponents of the B Corporation:


  • The Green Chamber of Commerce
  • 1% for the Planet
  • Bull City Forward
  • Buffalo First
  • Clean Tech Open
  • Cradle to Cradle
  • Green Chamber of Commerce
  • Investors' Circle
  • Mission Markets
  • New Resource Bank
  • Nevada EcoNet
  • RSF Social Finance
  • SBN Philadelphia
  • Sustainable North Carolina
  • University of North Carolina BASE
  • William James Foundation
  • World of Good by eBay


These organizations as well as individual advocates are recommending that green businesses adopt B Corporation status:


There are three main ways to identify a certified B corporation against a greenwashed company:


Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they:

  • Meet comprehensive and transparent social and environmental performance standards;
  • Meet higher legal accountability standards;
  • Build business constituency for good business


The site also features a note for new businesses:


How to Become a B Corporation?


To become a B Corporation, you have to do three things:

1. Take and pass the B Impact Ratings System.  This sets a benchmark for social and environmental impact for good companies. 

2. Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA. 

3. Sign a Term Sheet that makes your certification official.



Want help?  Go to


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