As cofounders, investors, and early employees, we have to ask ourselves an most important question: Is the value of my share in the company increasing?
If you are involved with a business, you have every interest in making sure that the business survives and thrives. What are you doing on a day-to-day basis to increase that probability?
- If you're in management – think about high-level requirements and strategies, and come up with a plan to measure and attain your goals.
- If you're an advisor – think about your team and how you can best help them succeed.
- If you're not involved in day-to-day decisionmaking but still want to help – be a cheerleader and make your statement about the company through blogging, tweeting, or speaking. Evangelize for your team.
Our daily routine benefits when we have our specific sphere of activity and we understand how that "fits" to the larger goal for the company's productivity, expansion of market share, and overall success.
Let's take a moment to understand where we "fit" in the overall plan for the company, and give some attention to how we can best make a positive difference in helping the business grow.
Let's make sure that the value of our stake in the company is increasing through our efforts.
Monica S. Flores, web developer at , believes in the triple bottom line of people, planet, and profits. She creates effective, engaging websites for women-owned companies, green businesses, and progressive organizations: her focus is on organic, holistic, fair trade, and sustainable work, and she's committed to Drupal development. Follow her on Twitter as @monicadear.
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